Why are we so hard on ourselves when it comes to our body?

• Appearance is highly valued in USA and other countries, especially for females
• Media, social media, advertising & marketing images often promote beauty standards for women over 45 that are unrealistic
• Youth, thinness are often seen as ideals
• Unrealistic expectations exist for women when it comes to aging (don’t do it) and body shape (fit, athletic, & thin)
• These societal and cultural expectations can influence how women evaluate their bodies